Updated on: June 14, 2023
17+ Best Beauty Websites Examples 2023
By Maria Castillo
Table of Contents
The only thing that every single beauty website has in common, regardless, is that it's essential that they be appealing to the eye, warm, and contemporary.
Therefore, if you're thinking about creating a beauty website, you must take several factors into account, such as choosing an outstanding website builder, picking a visually appealing theme, and displaying your products or services as effectively as you can.
We've compiled 18 of the top examples of beauty websites to assist you and give you some ideas.
One of the beauty and cosmetics brands with the most incredible expansion rate over the past decade is Rihanna's Fenty Beauty, launched in 2017. The website design for Fenty Beauty features a stylish and user-friendly menu that uses negative spaces to keep every choice clearly divided and their highlighted collections organized.
Also, the pictures from Fenty Beauty are sharp, striking, and detailed to convey her message. Two photographs are deliberately placed on the home screen with an empty area between them to draw users' attention to the new collection. It's challenging to ignore because it's in the center and has a noticeable CTA button.
This is a fantastic method to encourage clients to check out an upcoming line or collection and boost conversions. It also offers gifts for the first time, which encourages visitors to purchase the products. Additionally, the site offers a live chat that helps answer questions from visitors immediately.
Notes to take from this website:
Builder used: Shopify
URL: https://studiosashiko.com/
Studio Sashiko is a well-known restorative tattoo and microblading business based in Langley. This site has a clean design that shows elegance and the sophisticated style of the studio. It employs a drop-down menu that allows for organization in its contents.
In its header are used important options for visitors, such as scheduling an appointment, creating a user, and adding to the shopping cart.
The home screen shows a slideshow that creates an entertaining environment in addition to showing their work at the moment. The site has multiple high-quality photographs that combine with its classic and traditional style.
Additionally, it has CTA buttons that encourage visitors to become customers effectively.
Notes to take from this website:
Builder used: Squarespace
Wholy Dose is a beauty and wellness supplement with functional powders that improve physical health, and mental health. The style of this website is quite simple and easy to use.
When opening the site the first thing users see is an invitation to sign up for their newsletter, and in return, they are given a discount.
This allows them to forge a relationship between the company and the customer. On your screen, they employ the option of a sticky header with nails few options such as creating a user account, shopping cart, and search bar which help to streamline the buying process.
Multiple CTA buttons throughout the page invite users to purchase products. This website also employs an expert recommendation session and high-quality photographs that make it look professional and reliable.
Notes to take from this website:
Builder used: Squarespace
URL: https://www.100percentpure.com/
Oakland-based 100% Pure produces all-natural bath and body, skin, and hair care products that are produced without synthetic chemicals or artificial colors.
Their website welcomes users with a free gift for subscribing to their newsletter, which increases the customer's trust in the company.
The design of this website is similar to a catalog, so it is easy for us. High-quality photographs are used throughout the site, reducing the text to only descriptive or precious details. This serves to reduce the overload of information that the user may have.
A white background is used throughout the site to focus on the details of the content. Also, icons are shared with hyperlinks to their social networks, allowing the brand to expand its audience across all platforms.
Notes to take from this website:
Builder used: Shopify
URL: https://kyliecosmetics.com/
Kylie Cosmetics, founded in 2015 by young entrepreneur Kylie Jenner, is today a company valued at over $900 million. The style of this website is clean and harmonious. It has a color palette in pastel tones conveying a sense of tranquility and well-being, in addition to matching the logo that identifies the brand.
It also has a catchy menu and useful options such as a search bar, wishlists, shopping cart, and user creation that facilitates navigation within the site. It also makes use of more images than text making it easier for visitors to quickly understand what the brand offers and feel attracted to what they see.
Additionally, the site features a slideshow for makeup tutorial videos so visitors can see how the products look and apply them in real-time, which can help them make informed decisions when choosing makeup products for themselves.
Notes to take from this website:
Builder used: Shopify
Sephora is a perfumery and cosmetics distribution chain founded in France in 1968. Their website is designed in the form of a catalog with a professional and easy-to-use appearance.
This site employs a mega menu where, when you go through the categories, subtabs are displayed that are organized in hierarchical order, thus achieving an organized website with fast and intuitive navigation.
This site makes use of visual elements such as photographs and graphics throughout the website, and the text is limited to describing the products and indicating prices, which helps to convey a professional and high-quality image, generating confidence in visitors and strengthening the positive perception of the brand.
Notes to take from this website:
Builder used: Shopify
URL: https://thrivecausemetics.com/
Thrive Causemetics offers luxury products. Their website has a clean, professional look, offering a delicate and harmonious space.
The site promotes a discount offer on the first purchase by subscribing to their newsletter to get closer to their customers and keep them up-to-date with their products.
It has a drop-down menu in its header, allowing visitors to easily access all the options without overwhelming them. The same color of the logo is used throughout the website, creating a visual consistency that reinforces the brand identity.
High-quality photography is also used, offering a professional and delicate look.
Additionally, hyperlinks to the company's social networks are shared at the bottom of the page, broadening the audience and generating leads.
Notes to take from this website:
Builder used: Weebly
URL: https://barrym.com/
Barry M is a British cruelty-free cosmetics company specializing in on-trend make-up and nail products. This website has a clean and professional interface.
The brand's distinctive pink color is maintained throughout the site, making it easy for customers to recognize. It offers a discount on the first purchase by subscribing to its newsletter, encouraging customers to maintain a close relationship with its products.
Multiple windows with CTA buttons are also displayed on the site, allowing visitors to convert into customers effectively. Additionally, use is made of high-quality photographs in bright tones to catch the attention of users, and text is limited to short descriptions so as not to oversaturate the interface.
Notes to take from this website:
Builder used: Shopify
URL: https://www.thegoodtrade.com/
The Good Trade is a digital media and lifestyle brand covering sustainable fashion and lifestyle. This site has a clean interface with a white background that makes its content stand out much more. Its menu adapts to all screen sizes, allowing efficient navigation.
The presentation of its content is based on photo galleries in grids and slideshows of high-quality images that help convey a professional and high-quality image, generating confidence in visitors and strengthening the brand's positive perception.
Additionally, the brand promotes subscriptions to its newsletter, generating more loyal customers daily.
Notes to take from this website:
Builder used: Squarespace
URL: https://www.heyprettybeauty.com/
Hey Pretty! The beauty team uses a long-wearing, flawless finish, oil-free, and humidity-resistant foundation that is custom blended to perfectly match all skin tones.
Their website has a minimalist design with a touch of finesse. In its header, only a few options include services, galleries, and contact, facilitating intuitive navigation on the site.
The home screen shares a short description, a high-quality photo showing the brand's services, and a strategic CTA button that invites visitors to purchase the services. A gallery with high-quality photos is also displayed through a slideshow, allowing users to scan the content.
Notes to take from this website:
Builder used: Wix
URL: https://colouredraine.com/
This brand sells cruelty-free, vegan cosmetics with high pigmentation. The website has a professional and traditional catalog look and feel. It uses a sticky menu with drop-down subtabs that facilitate the order of the interface. It uses a bold, large, and eye-catching font that generates attention from visitors. Its content is presented in a grid of photos with a rating on each product according to users; this creates reliability and trust. Additionally, CTA buttons invite users to buy its products, facilitating conversion.
Notes to take from this website:
Builder used: Shopify
URL: http://www.projectvanity.com/
Project Vanity is a Filipina beauty portal with practical tips and techniques. This website has a simple and easy-to-use design. Its header uses some tags that make it easy to navigate within the site.
And below is a slideshow showing phrases or images the brand wants to show its audience. Scrolling down, visitors will find a blog divided into two columns that provide information about their services and related content. High-quality images are used with a white background so that users can focus on the content without oversaturating it.
Notes to take from this website:
Builder used: Shopify
URL: https://www.winkylux.com/
Winky Lux is plastic-neutral, thoughtfully sourced, clean, and cruelty-free. This website has a professional appearance, presenting its content as a catalog. In its header, there are important options for the visitor with sub-tags that display, facilitating navigation within the site.
The home page includes a slideshow with a strategic CTA button that invites customers to buy the products. The content is also presented as a grid for easy scanning, and the text is limited to descriptions and prices.
Additionally, a white background is presented to focus on the content and avoid oversaturating the interface.
Notes to take from this website:
Builder used: Shopify
URL: https://www.shopmissa.com/
This cosmetics website presents a minimalist design with a drop-down menu that makes it easy to maintain order and a header with essential options for visitors. The content is presented in a scrollable form not to overwhelm the interface. It also employs a white background to keep customers focused on the information.
There is also a sense of subscription to its newsletter, which allows them to maintain a relationship between brand and customer.
At the bottom of the page, hyperlinks to its social networks are shared, generating visibility on all its platforms and a larger audience.
Notes to take from this website:
Builder used: Shopify
This brand predominantly makes products for the eyes, lips, and face. It has a clean design combined with the brand's signature pink. A drop-down menu displays important subtabs, keeping an organized interface.
Also in its header are search bar options, create user, and shopping cart options, facilitating navigation within the site. On its home screen, it shares a slideshow of its products with a strategic CTA button inviting users to buy it.
Additionally, the content is shared as a catalog, using high-quality photographs and limiting the text to descriptions.
Notes to take from this website:
Builder used: Shopify
URL: https://www.glowconcept.com/
Glow Concept is an e-commerce firm that provides cosmetics and other beauty products by using technology and creativity.
The design of this website is straightforward and quite easy to use. It has a sticky menu with a few tabs, making navigating the site easy.
The home screen uses a high-quality photo and a small brand description to project its footprint within the site.
A background that shows the delicacy of the food is used. By scrolling down, visitors will find a contact form that provides more personalized attention to their customers.
Notes to take from this website:
Builder used: GoDaddy
URL: https://www.bobbibrowncosmetics.com/
Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. The design of this website is straightforward and professional.
The header has a drop-down menu, search bar, and shopping bag to maintain an organized interface. Scrolling down, visitors find high-quality photographs accompanied by short text describing them and CTA buttons to speed up the shopping process.
Additionally, the site shares a session called "Share Your Look," where users can share photos of product results and slideshows to interact with customers and build credibility with visitors.
Notes to take from this website:
Builder used: Drupal
URL: https://www.clinique.com/
This website employs an easy-to-use and professional interface, offering discounts for the first purchases to capture the immediate attention of its visitors.
It employs a menu adapted to all electronic screens, allowing efficient and fast navigation. Its header offers options such as a search bar and shopping bag that allow customers to streamline the buying process.
On its home screen, it strategically places CTA buttons inviting users to purchase its services, thus achieving a conversion process.
Additionally, it shares its content as a catalog using high-quality photos and under these small ratings made by users, which provide reliability and build trust.
Notes to take from this website:
Builder used: Drupal
To succeed in the cosmetics, skincare, fragrance, or makeup industries today, you must first create and maintain a strong brand.
Communication through images is essential, especially for companies looking to advertise and sell online. It's critical to create a compelling message that conveys, through a graphic narrative, all a potential customer must know about the product.
We hope that the above examples have served as a source of inspiration for your website.