15+ Stunning Fashion Websites Examples

Allbirds

URL: https://www.allbirds.com/

Its web design is characterized by being simple and with a fun touch, for example with animations of hand-drawn birds, wool balls personalized with hands and legs.

In addition, they add illustrations that help to also show the process and purpose of these wool shoes; which can change the customer's perception of wool clothing.

Likewise, a full-screen video of its products is also available on the website.

Also, the menu is complete and its interface is simple.

All these elements make the customers inclined towards the products, due to the strong sense of friendliness.

Notes to take from this website:

• Simple interface: easy to use 
• Illustrative space: Images help to interpret the purpose of product use.

Builder used: Shopify

Melula

URL: https://www.melula.com/

If you like web design to be simple, one of the best examples is Melula, where minimalism is a key element for your Fashion Website.

Plus, it's a very colorful site, fitting its brand and content very well. It displays a scrollable slider effect main image, a transparent header, and a notification top bar that you can close by clicking on the "x."

And a relevant feature of this website is that it has a section labeled "They talk about us" in there, where you can find some of the authorized logos that support the popularity of the brand.

Notes to take from this website:

• The use of different ranges of colors can identify your website.
• It is ideal for sellers who want their buyers to focus more on their products.

Builder used: Squarespace

Moon Choi

URL: https://moonchoistudio.com/

Fashion is one of the most accessible and consumable works of art that we incorporate into our lifestyle, culture and trends.

This website not only sells beautiful clothes, it also shares the DNA of its brand through a web design with a focus on beauty and a tailored, relaxed lifestyle. It presents an extensive range of products in a user-friendly design.

Also, the website has a search bar for easy navigation and separate tabs for stores, collections and magazines. It also displays exclusive items from designer brands.

This is useful for visitors when they want to search for something specific.

Notes to take from this website:

• By sharing the photographs or artwork that inspire the products, the lifestyle and beauty we pursue are conveyed to our customers. 
• Providing customized fonts or search bars allows for greater usability of the website to customers.

Builder used: WordPress

Personal Effects

URL: https://www.personaleffects.london/

Personal effects’s website is designed to make it easy for customers to browse and shop. It employs Sanity's latest technology to provide customers with the best shopping experience through product information and images, as well as the collection of customer reviews, which are used as a method to assist them in their shopping experience.

All of these functions as a way to approach what your customers are looking for and fulfill it with your products. 

Notes to take from this website:

• The customer service on your website improves product quality.
• Providing information about the product to clients and collecting opinions.

Builder used: Squarespace

Incu

URL: https://www.incu.com/

The design of this site is simple, with a user-friendly interface that features collections with images and shopping links, as well as product recommendations.

If you present different brands, you can take inspiration from this site that adds a slider image of all the brands they sell both online and in their store, while also having a feed to shop from their Instagram page.

As well, an email subscription window is the first thing that appears when you open the site. These features help visitors to find products easily and buy them on the website. 

Notes to take from this website:

• To place the e-mail marketing strategy on center stage: Your web site will generate more visitors.
• Provide different ways of purchasing on the same website.

Builder used: Shopify

Marysia

URL: https://marysia.com/

This website can be an inspiration for you if you want your customers to feel comfortable selecting and buying from your website.

It has an attractive design for the consumer, with vibrant colors that highlight the tropical and oceanic products.

Also, customers can easily search for products as they are displayed in a grid view, which categorizes each item.

In addition, a checkout box is displayed after adding each product to the cart, providing convenience and a secure checkout process.

Notes to take from this website:

• Long-scroll homepage generates more website traffic
• Organized design

Builder used: Shopify

Rains

URL: https://www.us.rains.com/

This brand designs outerwear and waterproofs with an urban and surreal concept. They present a video on their website that allows visitors to see their products and the touch that their trademark holds.

Also, their website contains a scrollable section divided into high-quality pictures, which provide a distinctive style of their products.

And in the superior section of the homepage, there are options to search and add to the shopping cart.

These aspects give visitors quick access to the clothes they are interested in purchasing and also present an opportunity to make them aware of the brand's purpose. 

Notes to take from this website:

• Growth and scale.
• Using different types of Ads to get different types of visitors.
• Global commerce.

Builder used: Shopify

INDEE

URL: https://indeecollection.com/

This fashion brand is designed for teenagers, so the website thinks of its younger customers through the use of emojis, large text, Instagram-style images, and hashtags. 

In addition, it shares its Instagram feed at the bottom of its homepage, where customers can purchase the outfits directly from social media.

The previous features give the target public more confidence and comfort at the moment of seeking and purchasing. 

Notes to take from this website:

• Offering comfort to the target visitors.
• Give flexibility for product visualization.

Builder used: Wix

Katarina Grey

URL: https://www.katarinagrey.com/

This website features a very clean design, with a subtle combination of pastel colors, providing calm and serenity to visitors.

Also, it displays collage pictures in a Vintage Style in differntes environments. In addition, it allows customization in all its collection dresses on its website, making it possible for its customers to choose the ideal dress.

And most importantly, they have an option in the toolbar where customers can schedule a virtual consultation with the brand.

This gives the customer the satisfaction of purchasing the ideal product and having an experienced advisor. 

Notes to take from this website:

• Provide personalized assistance to customers.
• Give them the possibility to play with the items of clothing to create a new design. 
• Create a relaxing and interactive space.

Builder used: Squarespace

Infashuated

URL: https://www.infashuated.com/

If you want to provide your customers with an user-friendly online shopping experience, this brand can help inspire you.

It gives customers the opportunity to wear exclusive clothes by shopping at its webstore.

Also, Its products are hand-selected to guarantee only the most fashion-forward items are stocked.

Additionally, Infashuated supplies free gift wrapping for individual orders and a great rewards program. This will allow the brand to approach the customer in a friendly way and generate in them the desire to buy products.

Notes to take from this website:

• Create a customer-friendly environment.
• Offer exclusivity.
• Generate positivity and delight in the purchase.

Builder used: Squarespace

Jingna Zhang

URL: https://www.zhangjingna.com/

This website displays a portfolio of high-resolution photographs in a size that depends on their position, and on how the brand highlights them.

Also, passing the cursor over the pictures will provide you details about them.

The webpage shows photographs by subjects: fashion, cinema, and art. Likewise, it contains hyperlinks to a blog, on-line store and tutorials that are available for young and upcoming designers.

All of these characteristics allow the customer to easily find the desired product. 

Notes to take from this website:

• Photo portfolio.
• Different categories for specific albums.
• Bright background highlights the high quality of the photographs.
• Shortcuts to social media accounts.

Builder used: Squarespace

Romona Keveza

URL: https://www.romonakeveza.com/

This brand is a very user-friendly e-commerce site with a simple and sophisticated design, where visitors can see a top bar that is divided into different tabs according to their needs.

As soon as visitors open the website, a short video welcomes them and lets them explore the brand and all it offers. It also features a trends section, which allows visitors to follow the most popular styles.

Likewise, it allows clients to drag and drop products that they want to add to their cart contents and even has a "Buy Now" button that facilitates the purchase of the products.

Notes to take from this website:

• Simple design. 
• Short video to showcase your customers. 
• Trends section.
• Buy Now button that facilitates purchase.

Builder used: Squarespace

Olivia Bossert

URL: https://www.oliviabossert.com/

This brand is motivated by putting itself in the customer's shoes and analyzing their needs, showing them what they need, giving it to them, and how it will enhance their brand presence.

The key to this website is to engage with customers and have up-to-date content related to products and topics that visitors find interesting and valuable. Therefore, understanding your customers' needs will provide you with information on what you can sell them and, in return, will attract new visitors to your website.

Notes to take from this website:

• Friendly with customers.
• Think as a customer. 
• Post also about different topics.

Builder used: Shopify

Yu Tsai

URL: https://www.yutsai.com/

The website features a design based on high-quality photographs, ranging in image size and showcasing the brand's work.

It also shows a landscape bar showing the site's photograph cataloging and the display of their public clients and contact information, thus making customers feel safer purchasing their products.

Overall, the site offers its customers the convenience of browsing photography work and looking for products to buy.

Notes to take from this website:

• Visual attractions.
• Labeling products. 
• Providing security to customers.

Builder used: Squarespace

Other

URL: https://otheruk.com/

The style of this website is bold, representing the brand's trademark. On the home page, the visitor can notice two labels for menswear and womenswear. In addition, below, other brand-related titles are exposed.

Also, the product details are showcased by clicking on the images and the shopping icon. The previous functions allow the brand to outline its products on the website most efficiently to select clothing item.

Notes to take from this website:

• Having a design that characterizes the brand.
• Labeling products and providing details. 
• Having icons and images to show customers.

Builder used: Shopify

Luisa Ferss

URL: https://www.luisaferss.com/

This website is ideal for those who want to have a blog to share their routines or thoughts and sell their products.

This brand gets closer to the customer by sharing interests, ideas, and lifestyles that may interest any person, thus attracting more visitors to its website.

It is also designed to have hyperlinks to other social networks of the same brand and contact information.

Based on the above, customers will feel more familiar with the brand by sharing ideas or routines that will encourage them to purchase products.

Notes to take from this website:

• Get closer with clients.
• Add public social media accounts. 
• Offer contact information.

Builder used: Wix

Zanerobe

URL: https://zanerobe.com.au/

The design of this website is simple, with black and white tones. The first thing customers notice when they open the site is the possibility to change the currency of the products according to the country they are in.

In addition, customers can get discounts by subscribing to this site and downloading its mobile app.

The website offers photos of the products on a white background with detailed information below the products, and to buy, click on the image and add it to the cart. These offers generate proximity between the customer and the brand, creating a good shopping environment. 

Notes to take from this website:

• Offer different currency options to pay.
• Discounts.
• Details below of the products.

Builder used: Shopify

Lazy Oaf

URL: https://www.lazyoaf.com/

The layout of this website is unconventional, using large fonts, emojis, and glowing pictures. The first thing displayed is a pop-up window in it offering for the first purchase customer will get a discount.

The site allows customers to create an account, a wish list and to sort their products by particular categories.

These allow shoppers to save the products they want and create a user-friendly approach to visitors.

Notes to take from this website:

• Design that represents the brand.
• Discount for purchasing. 
• Wishlists.

Builder used: WordPress

Fashion websites are a fantastic tool to showcase your products and inspire the fashion tendencies of your potential customers, helping them to take the right purchasing decisions.

However, building a successful fashion website needs careful multi-phase planning and development. Be sure to set up clear objectives in order to help others to find their own goals.