15 Best Fitness Websites Examples for 2023

URL: https://stratford.marchon.co.uk/

The Marchon website features a black-and-white wide-page background video of people training hard at the gym. It instantly sets a motivating mood for the user. The front page also features a slowly rolling line saying “Without limits.” Combined with the sentence below, directly addressing the visitors to maximize their results, this composition inspires people really well. In addition, there are two call-to-action buttons encouraging visitors to sign up. A bright red line in the header, informing about the trial experience, captures the user's attention.

Notes to take from this website:

• Use call-to-action buttons;
• Include inspiring sayings;
• Instantly motivate potential clients.

Builder used: Custom

URL: https://www.bodybyemily.com/

If you’re a personal trainer looking for a way to advertise your services, take some notes from the Body by Emily website. This website features a simple but professional-looking website. The header includes a clear logo and easy navigation through the pages. The primary attention on the front page is focused on the slow-motion background video of the trainer coming toward the camera. It also includes a statement of the trainer’s accomplishment - the number 1 trainer in NYC. Below, the visitors can get a sense of the trainer’s values and main business areas. This helps build a professional image for the trainer.

Notes to take from this website:

• Emphasize and describe your values and areas of expertise;
• Boast about your accomplishments;
• Include testimonials to build a professional image.

Builder used: Wix

URL: https://wptfitness.co.uk/

The WPT Fitness website is an excellent example of an engaging website. The website uses three constant colors throughout the website. A unified design helps your website look professional and eye-pleasing as fewer distractions exist. You can also see the primary business’s services presented and described on the front page. Giving important information to your user instantly helps attract attention and inspire interest. Listing the advantages of choosing your services over the competitors is also a nice touch if you have many direct competitors.

Notes to take from this website:

• List why people should choose your services;
• Keep a unified design and color palette;
• Interest users by describing your services on the front page.

Builder used: WordPress

URL: https://yfitnesslab.com/

You don’t need many different elements and sections to spike the visitor’s interest in your business. YFitnessLab features a screen-fit background image of a fit man, welcoming visitors to the website. Users can learn about the trainer’s services in detail by scrolling down. Although extremely simple and not overloaded, the website features all the information the users might need. The website incorporates a unique design that goes beautifully with the chosen photographs of the trainer. However, the menu and Instagram icons could be made to be a little more visible. 

Notes to take from this website:

• Don’t be afraid to use a unique design;
• You can keep your website extremely simple while still displaying enough information;
• Make essential elements adequately visible to the users.

Builder used: WordPress

URL: `https://www.menshealth.com/

The Men’s Health website would be a good example for businesses focused on talking about fitness and increasing knowledge. The website features a design similar to most virtual newsletters with clearly separated topics. Overall, the design looks neat and is not overloaded with adds or elements. The information presented is easily readable, and the user has little to no distractions. The bright contrasting colors make the header pop out and help users navigate the website seamlessly.

Notes to take from this website:

• Contrasting colors and many white spaces make content easily readable;
• Clearly separated topics;
• Not overloaded design.

Builder used: Drupal

URL: https://sandrazumba.com/

The Sandra Zumba website flawlessly transmits a sense of a healthy lifestyle by heavily incorporating a green and white color palette. The front page features a page-wide picture of a woman stretching in a park and states the trainer’s areas of expertise. The header area is not obviously divided but stands out really well because of the contrasting white color. Scrolling down reveals a detailed business description, but what really stands out is several sentences addressing the visitors. You can see that the coach tries to address and encourage users multiple times throughout the website directly.

Notes to take from this website:

• Speak to your website visitors to create instant connection;
• Portray your business’s theme by choosing the right colors;
• Use well-contrasting colors.

Builder used: WordPress

URL: https://www.stacylelfitness.com/

Another excellent fitness website example comes from Stacylel Fitness. Upon opening the website, the users are met with motivational encouragement. Below is a compelling call to action button inviting users to start a free trial. Although the design looks simple, it is beautifully built to let the users intuitively navigate the website. Scrolling down, the users are encouraged to join the movement. The encouragement is strengthened by stating the benefits of joining the program, combined with powerful photographs.

Notes to take from this website:

• State the benefits of joining your training program;
• Include a prominent call to action button;
• Keep the design simple but well-structured.

Builder used: Wix

URL: https://www.sweatfxbg.com/

You will instantly notice that the Sweat FXBG website differs slightly from the other examples we have reviewed. It captures the visitor’s attention with a bold statement that this gym is the only gym you will need. A bright red call to action button in the middle encourages visitors to book a class. The chosen photographs go really well with a dark website environment as well. Users can see three sections that motivate them to take specific actions by scrolling down. Overall, the website does a great job of encouraging the user and imitating the gym’s environment.

Notes to take from this website:

• Don’t be afraid to use bold statements;
• Encourage visitors to take action;
• Match the photographs with the website environment.

Builder used: Wix

URL: https://www.paddleupright.com/

The Paddle Upright website uses beautiful photographs that portray the trainer’s areas of expertise really well. The website features white spaces between these photographs, providing more information and some options for the user. It is good that the website is not overloaded with too much text, elements, or different colors. It creates a clean and sophisticated look. The front page also features a scroll bar that fills circles as you go through. It adds a nice, flowing look to the website but is sadly not visible enough

Notes to take from this website:

• Don’t overload with text, elements, or colors;
• Display just enough information to get the visitors interested;
• Choose associative photographs.

Builder used: Wix

URL: https://awards.presence.fit/

Upon entering this website, you will notice that a lot is happening. It shows a story of a training program appearing on a smartphone screen. The front page features lots of moving objects associated with working out. It instantly engages the user by creating an interactive environment. The website prefers creating an experience for the user rather than clearly and simply displaying information about the business. The futuristic design is also something that is unusual about this fitness website and, therefore, may look intriguing to visitors. 

Notes to take from this website:

• Include interactive experience and smooth transitions to catch the user’s attention;
• Remember to keep the design as non-distracting as possible.

Builder used: Custom

URL: https://uk.nobullproject.com/

The Nobull is a website for training shoes and apparel designed with a classy look in mind. It is not too flashy and doesn’t really look like a shop at first glance. This creates a pleasant feeling of browsing the products and doesn’t put too much pressure on the user. The photographs used for different product categories go beautifully with the website’s design. They have the same sense of style and color palette, making the website look even neater and more organized.   

Notes to take from this website:

• Choose pictures that go well with the website’s design;
• Use an organized and neat layout for your shop;
• You don’t need flashy elements to convince users to purchase.

Builder used: Custom

URL: https://www.practiceshraddha.com/

The front page of this website instantly sets the mood for the user, stating what kind of place the trainers want to create. This is also showcased with a series of background videos at the top of the page. Scrolling down, the users can get a review of the offered classes. Including fragments from courses on different topics on the front page effectively intrigues users to sign up. It also lets users check whether they like the class format and the teachers.

Notes to take from this website:

• Include fragments from your classes;
• Create a feeling with properly chosen background videos;
• State your values and your “vibe.”

Builder used: Wix

URL: https://www.staxcycleclub.com/

Upon entering the Stax Cycle Club website, the users are met with a popout section on the right, encouraging them to try the program for free. The choice of words here is compelling and well-reflecting the program. Although it is worth mentioning that these kinds of encouragements would be more appropriate after the user has looked at the website. The high-quality video of women working out really hard adds to the motivational feeling. Several reviews from the clients added to the front page help strengthen the business’s image as highly effective trainers. 

Notes to take from this website:

• You should include calls to action after giving the user some time to gather information;
• Use motivating phrases;
• Give users a glimpse of how your trainings look like.

Builder used: Wix

URL: https://alphaleteathletics.com/

The Alphalete Athletics website is another great website that looks intriguing and engaging. The website incorporates various high-quality colorful photographs that motivate people to work out and look good while doing it. You can also get a sense that this website is oriented toward the younger audience. It’s plausible for any business to be able to know its target audience and tailor its website to look appealing. It is also worth noting how well the photographs and all the text pop out when the website uses a black background throughout.

Notes to take from this website:

• You can use a black background for better contrast;
• Build a website that is appealing to your target audience;
• Use high-quality photographs.

Builder used: Custom

URL: https://www.thefightersclub.com.hk/

The Fighters Club also manages to create a website design that aligns with the business’s services well. On the front page, we can see a photograph of the boxing gym that allows users to imagine their potential experience. We can also notice that the website’s color palette is similar to the boxing gym’s interior design. This creates impressive unity and eye-pleasing visuals for the user. It is nice that users can learn more about this business's uniqueness by scrolling down. However, we believe choosing a bigger font for detailed descriptions on the front page would be more beneficial.

Notes to take from this website:

• Take your time choosing the perfect color palette for your website;
• Pick an easily readable font size;
• Boast your uniqueness from the competitors. 

Builder used: Wix