Updated on: February 25, 2023

People Also Search For: Amazing Feature Which You Need to Know in 2023

By Monica Ras

If you are a Google user (like 97% of you are), you have encountered the function called "People Also Search For."

Search engines are often the first port of call when finding the information you need. (TikTok is also getting popular as Gen Z searches for more visual content on how to do stuff or visit places.)

But have you ever noticed that tiny section at the bottom of the search page marked "People Also Search For"?

If you still need to, then you're missing out! This incredible tool has become an increasingly popular way to help people find what they're looking for on the internet.

And it's easy to see why – it offers users more search ideas to pick from.

The "People Also Search For" feature is an excellent approach for marketers to enhance website traffic, improve rankings, and raise brand exposure.

So what exactly does this feature do, and how can you use it to help you?

People Also Search For helps you to find related websites and information based on your current search.

For example, let's say a person wants to find information on how to make the perfect omelet.

They may, however, be in a hurry and type "omelet" into the Google search bar. A person looking for the ideal breakfast may need more than the results. It can include explanations of an omelet and the most popular recipes.

Thankfully, the "People Also Search For" section will offer ideas like "How to make a fluffy omelet."

This allows the individual to continue searching more precisely for his needs.

In short, it's Google's way of helping users find the desired search result quickly and effortlessly.

People Also Search For: What is this magic?

People Also Search For usually make follow-up searches on the topic of interest, and Google predicts them based on other similar searches.

It's also worth noting that the People Also Search For feature comes up under certain circumstances.

people also search for

When a user clicks on a search result and immediately returns to the primary search page, it triggers the PASF feature.

This action convinces Google that the user didn't find the desired search query solution and proceeds by giving valuable suggestions.

Google tries to enhance the search experience by providing users with recommendations from related queries under the originally clicked search result.

Optimization: How to make the magic happen?

People Also Search For keywords that are like little path-leading breadcrumbs.

They may not always take you directly to your destination, but they can help point you in the right direction.

To make your page more accessible through various "People Also Search For" suggestions, you need to make some optimization. It would help if you consistently focused on how your website's content matches the user's search intent.

More importantly, it would prove beneficial to do extensive keyword research. Identifying relevant search terms that should be incorporated into your content helps to secure a higher rank for PASF.

It would be best if you also considered adding a FAQ scheme to make a real difference in how well the PASF feature suggests your page.

A FAQ scheme is a specialized markup code that boosts your content for SEO.

Displaying your content in a questions and answers format makes it exceptionally friendly to Google's search engine.

It's like adding fertilizer to a garden - a FAQ scheme can help your website content grow and thrive!

People Also Search For (PASF) vs People Also Ask (PAA)

You might have noticed by now that the PASF feature has some similarities to another convenient Google feature - People Also Ask (PAA).

Even so, it is like comparing apples to oranges - although similar from afar, they are pretty different. People Aso Search For (PASF) includes keywords that, according to Google, people typically search for after an unsuccessful original search.

People Also Ask (PAA) takes a given keyword and aggregates related questions that people commonly ask.

These are not exclusively keywords - just various questions that might be relevant to the search query.

Although both these features can have inconsistent benefits for your website, it is crucial to shape and expand your content while optimizing the PASF and PAA features.

people aslo ask

Want to get a taste of PASF?

You're probably wondering how to use this fantastic tool to your advantage. As we mentioned, optimizing your content to fit the expected search queries is vital to success.

Suppose your data indicates that users tend to exit your website like a boomerang. In that case, it might be a good sign that you're not delivering the information people want.

The first step is to analyze the list of related queries on Google's search page. This will give you a clear hint on what searchers want to know and what kind of content you need to put out.

The next step would be to use PASF keywords for ideas on what content you need to create next.

Strive to be the mecca for all the answers.

Take notes from higher-ranking websites if you need help with the most effective way to shape your content.

Most key factors, which help Google select and rank search results, are related to the content itself.

Therefore, focusing on your content's relevancy, quality, and usability and including a variety of PASF keywords will substantially affect your website's success.

What google says about PASF

Google quietly released the "People Also Search For" feature in 2018. Google hasn't talked much about this feature publicly, as they try to improve the user experience of search engines continuously and, therefore, frequently incorporate new features within it.

People Also Search For statistics

For some people, numbers do the best talking, so let’s review some. Statistas Google Search statistics show that in 2022, Google processed over 8.5 billion daily searches.

The results also show that 84% of respondents use Google 3 times a day or more, and 90% of survey respondents claim they usually conclude their search within the first search page.

Evidently, landing on the first page of Google search results is a rewarding and competitive race for every website.

The People Also Search For feature shows some impressive results as well. Based on over 15,000 Search Engine Results Page (SERP) results, the PASF results appear on 58.74% of desktop searches and 87.05% of mobile searches.

The statistics alone make a powerful argument for why every SEO specialist should try to use the PASF feature to its full potential.

Tools for PASF

Below, we present some tools that might help identify PASF keywords.

Keywords Everywhere

keywords everywhere

Keywords Everywhere is a great tool that you can use for finding PASF keywords. The tool provides 'People Also Search For' data across multiple devices, monthly search volume, CPC, and competition metrics. However, you must purchase credits within the tool to view the monthly search volume.

Upon installing the extension, two widgets (both “Related Keywords” and “People Also Search For”) with keywords will appear on the right side of the search results page every time you make a search query. The Keywords Everywhere tool saves you the trouble of clicking through search results links by instantly revealing the PASF keywords.

Keywords Everywhere is free to use,  works as a browser add-on, and is available with Google and Firefox.

Dashword PASF Finder


Dashboard PASF Finder is another free tool that helps identify recommended PASF keywords. This highly effective tool displays the keyword’s difficulty, automatically scrapes PASF queries, shows the corresponding keyword search volume, and even discloses the CPC term. 

Dashboard PASF Finder is considered one of the best free tools for finding PASF keywords and doesn’t require installing extensions or even signing up. 


ahrefs keywords

Ahrefs is one more great tool for researching PASF keywords. The “Keywords Explorer” section in Ahrefs allows you to type in a keyword and then returns extensive statistics. The tool generates PASF keywords, PAA questions, search volume, traffic potential, and other useful keyword ideas.

If you’re willing to invest in your PASF keywords search journey and use the tool for SEO as well, Ahrefs is a highly recommended tool. However, if you’re looking for free options, this won’t fit you.


In short, it is obvious that taking advantage of Google’s People Also Search For feature and identifying the keywords is an excellent way to boost your website to another level.

If you’re attentive to the results, Google reveals the information directly to you. Which is one great aspect of PASF keywords. To identify the keywords effortlessly, you can use different tools that are available online. There are some free options as well as paid ones.

Although the PASF feature’s main goal is to make the search easier and more intuitive for users, it can work as a cheat sheet for marketers.

Identifying PASF keywords and incorporating them into the website’s content or the SEO strategy can work wonders for SEO specialists.

The PASF feature is not a secret but an open door for improving your website’s performance and ranking.

We hope that PASF will help you create fantastic content that your readers will enjoy.


  1. https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
  2. https://www.statista.com/topics/1001/google/